Ford’s love affair with EVs ends as profitability and consumer trends take focus
Teslarati
AUGUST 21, 2024
Ford has struggled to get its head above water in terms of making money on its EVs, scaling back its investment amount on one occasion and adjusting its strategy on another. “We’re committed to creating long-term value by building a competitive and profitable business,” Ford’s Vice Chair and CFO John Lawler said.
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