Here’s why Toyota is nixing Prime badge for PHEVs
Baua Electric
SEPTEMBER 26, 2024
The automaker announced on Thursday that it will no longer use its “Prime” badge for PHEVs starting with the 2025 model year. The automaker announced on Thursday that it will no longer use its “Prime” badge for PHEVs starting with the 2025 model year. With Prime gone, are Toyota PHEVs still premium?
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