J.D. Power: EV price pressure grows as government incentives and lease deals wield outsized influence on consumer demand
Green Car Congress
MARCH 30, 2023
Due to a steady increase in availability of new models, expanded price mix within existing models and widening eligibility of federal and state incentives, acquisition cost is starting to fade as a hurdle to EV adoption, according to J.D. Additionally, both manufacturers recently announced significant price cuts on both models.
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