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Ford Terminates Mercury Brand, Expands Lincoln Lineup with Focus on Fuel Efficiency

Green Car Congress

end production of Mercury vehicles in the fourth quarter of this year to fully devote its financial, product development, production and marketing, sales and service resources toward further growing its core Ford brand while enhancing the Lincoln brand. Of Ford Motor Company’s 16% market share in the US, Mercury accounts for 0.8

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February US LDV Sales Down 41.4%

Green Car Congress

Light-duty vehicle sales in the US in February plunged 41.4% Passenger car sales were down 38.4% year-on-year, light truck sales were down 44.1%. by volume compared with a year ago, driven by a 75% reduction in fleet sales. Malibu retail sales were up 33% compared with a year ago. Ford hybrid sales were off 25.8%

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Cash for Clunkers Buoys US Auto Sales; Hybrid Sales Up 31.8% for Monthly New Vehicle Share of 3.55%

Green Car Congress

Buoyed by the US government’s CARS (“Cash for Clunkers”) program, US auto sales slowed their decline in the US in July, dropping on 12.1% Passenger car sales dropped 10.6% to 554, 527 units, while light truck sales dropped 14.1% Hybrids had an especially good month, with reported sales jumping 31.8% Click to enlarge.

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US LDV Sales Down 33.7% in May; SAAR Up to 9.91M; Reported Hybrid Sales Down 28.5%; Hybrid New Vehicle Share of 2.8%

Green Car Congress

Total sales of light-duty vehicles in the US decreased 33.7% Sales of passenger cars declined 38.6% to 488,045 units; sales of light trucks declined 27.2% The car:truck ratio for new vehicle sales for the month was 52.7:47.3. OEM-reported sales of hybrids in the month dropped 28.5% Reported US sales of hybrids.

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US LDV Sales Down 34.4% in April; Hybrid Sales Down 45.5%

Green Car Congress

Reported US sales of light-duty vehicles in April dropped 34.4% Sales of passenger cars dropped 34.2% to 432,939 units, while sales of light trucks dropped 34.5% Combined reported US hybrid sales (from Toyota, Honda, Ford, GM and Nissan) in April totalled 21,735 units, a 45.5% Sales of cars were down 28.8%

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Ford Produces 100,000th Hybrid

Green Car Congress

Ford Motor Company has produced its 100,000th hybrid SUV and used the milestone to restate its commitment to ramping up production of hybrid vehicles this year. Ford began sales the Ford Escape hybrid in 2004, followed by the Mariner Hybrid in 2005.

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US LDV Sales Fall 37.1% in January; January SAAR Below 10 Million

Green Car Congress

Sales of light-duty vehicles (LDV) in the US continued their descent in January, dropping 37.1% Actual sales in 2008 were 13.2 Year-on-year sales of passenger cars dropped 36.3% to 315,863 units in January, while sales of light trucks dropped 37.8% All percentages here are by volume, not by adjusted day sales rate.

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