Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
Geo renamed the Nova as the Geo Prizm and added other models jointly produced with Isuzu and Suzuki in North America and Japan, but separated them from its “American” cars. An EV appears in a sub-brand, but not really part of it. These will still be sold in Hyundai showrooms, but as part of a designated EV family.
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