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Toyota sales slide as aggressive price cuts by BYD, Chinese EV makers take effect

Baua Electric

Toyota’s global sales fell over 5% last month, partly driven by the impact of BYD’s price cuts in key markets like China, Southeast Asia, and even Japan. Toyota blamed the fallout on the “challenging market environment” and “intensified price competition” in the region. BYD also recently launched its first electric MPV in Indonesia.

BYD 52
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New report finds global CO2 vehicle emission reduction measures falter; dropping diesels, increasing SUVs

Green Car Congress

There are several reasons for these differences, including fuel prices, and average vehicle size. China saw new registrations of LDVs increase 17% per year in the period 2005 to 2017 while India saw an increase of 9% and Indonesia 7%. SUVs now represent nearly 40% of the global LDV market.

Global 308
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BYD EV sales grew nearly 50% in January as exports reached a new high

Baua Electric

Interestingly, BYD’s all-electric vehicles are beginning to outpace its plug-in hybrids (PHEVs). BYD’s PHEV sales were up 21% to 95,715 last month. ’” Although BYD is known for its low-cost EVs like the Dolphin electric hatch and Atto 3 SUV, the brand is rapidly expanding into new segments and markets.

BYD 52
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Nearly one in five cars sold worldwide in 2023 was electric: IEA | Autocar Professional

Baua Electric

As the market matures, the industry is entering a phase marked by increased price competition and consolidation. At the start of 2023, PHEV subsidies were phased out, resulting in lower PHEV sales compared to 2022, and in December 2023, all EV subsidies ended after a ruling on the Climate and Transformation Fund.

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Which EV markets and models have performed strongest in 2024?

Baua Electric

05 September 2024 Read next Monthly Market Update: BEVs record another used-car market low in August 04 September 2024 Read next Balancing the price and performance of EV batteries 04 September 2024 Read next Is the global EV market slowing down? This is particularly impressive given the market preference for large SUVs.

Market 52