Here's why Toyota is nixing Prime badge for PHEVs
Green Car Reports
SEPTEMBER 26, 2024
Toyota says the switch away from Prime is a matter of easier recognition Otherwise, RAV4 and Prius plug-in hybrids carry over with few changes Toyota’s sold the most Prime PHEVs in California emissions states Prime time has ended for Toyota plug-in hybrids, as the automaker makes a marketing move to recast them as interchangeable with.
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