Kia mulls EV plant in Thailand to take on Toyota and BYD with affordable electric cars
Baua Electric
MARCH 6, 2024
Can Kia challenge Toyota, which has dominated the market in Thailand, with affordable EVs? Chinese automakers like BYD are already stealing market share, but Kia is in talks over a new EV plant in Thailand that could help position itself as an early leader. Thailand wants 30% of the vehicles built in the country to be electric by 2030.
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