Fuel Tax, Green and Green Vehicles

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Fuel Tax

Green

Green Vehicles

Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

MAY 2, 2009

In a panel session entitled “Does Green Matter in a Try-to-Survive Market?” How big is the green market? Strategic Vision shared data that only a small portion of consumers in the US are “ truly green ”, which means the customer is willing to pay significantly more for a green vehicle.

Market

Market Green Prius Hybrid

BCG study finds conventional automotive technologies have high CO2 reduction potential at lower cost; stiff competition for electric cars

Green Car Congress

JUNE 15, 2011

In particular, there is evidence of a “green” consumer cohort (approximately 6% of consumers in the United States and 9% of those in Europe) that is willing to pay more for an EV even if the TCO economics are not compelling. Click to enlarge. Most consumers in this group expect a payback within three years.

CO2

CO2 Electric Cars 2020 Gasoline-Electric

EV Driven

Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

BCG study finds conventional automotive technologies have high CO2 reduction potential at lower cost; stiff competition for electric cars

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