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BCG study finds conventional automotive technologies have high CO2 reduction potential at lower cost; stiff competition for electric cars

Green Car Congress

EVs will likely account for approximately 8% of new car sales in Europe by 2020, supported by consumers’ higher willingness to pay for green technologies, the region’s high emissions standards, and high gasoline and diesel fuel taxes.

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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

Strategic Vision shared data that only a small portion of consumers in the US are “ truly green ”, which means the customer is willing to pay significantly more for a green vehicle. Truly Green Consumers. Neither Miller nor Edwards expect the number of truly green consumers to skyrocket soon.

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