BCG study finds conventional automotive technologies have high CO2 reduction potential at lower cost; stiff competition for electric cars
Green Car Congress
JUNE 15, 2011
EVs will likely account for approximately 8% of new car sales in Europe by 2020, supported by consumers’ higher willingness to pay for green technologies, the region’s high emissions standards, and high gasoline and diesel fuel taxes. Most consumers in this group expect a payback within three years.
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