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Ford Terminates Mercury Brand, Expands Lincoln Lineup with Focus on Fuel Efficiency

Green Car Congress

end production of Mercury vehicles in the fourth quarter of this year to fully devote its financial, product development, production and marketing, sales and service resources toward further growing its core Ford brand while enhancing the Lincoln brand. Of Ford Motor Company’s 16% market share in the US, Mercury accounts for 0.8

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Ford Augments MyFord Touch System to Coach Drivers on Fuel Economy Performance

Green Car Congress

MyFord Touch map-based navigation offers an Eco-Route option, which instantly calculates the most fuel-efficient route for the driver. Ford testing shows Eco-Route can help achieve fuel economy gains of up to 15%. Instant fuel economy reading from MyFord Touch. Instant fuel economy reading from MyFord Touch.

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EPA 2010 Annual Fuel Economy Guide Now Available

Green Car Congress

The US Environmental Protection Agency and the Department of Energy today released the 2010 Fuel Economy Guide, which gives consumers information about estimated fuel costs and mileage standards for model year 2010 vehicles. For MY 2010, the Prius is the top fuel economy leader , with EPA ratings of 51/48 mpg city/highway.

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Mercury Marine Launches New Lower-Emission Outboard Motors with Orbital FlexDI System

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Mercury Marine , the largest US outboard manufacturer, recently introduced two new OptiMax outboard models for the northern hemisphere summer. The two new outboards, the 200 Pro XS and the 125 hp, use Orbital FlexDI direct injection fuel systems ( earlier post ), and are reported as having best in class fuel economy.

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Ford Making Aggressive Push With EcoBoost and Technologies Such as Ti-VCT for Improved Fuel Economy; Roadmap for Future Generations of EcoBoost Highlights Role as Company Strategy as Well as Product

Green Car Congress

Ford views EcoBoost as a strategy as well as a product—one that will serve as a key element of Ford’s CO 2 and fuel economy product strategy—said Dan Kapp, Director, Ford Powertrain Research and Advanced Engineering, during a briefing on the company’s fuel economy strategies in Dearborn.

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Fords US Hybrid Sales Up 73% for First 9 Months of 2009; Total US Hybrid Sales Down 14% for Same Period

Green Car Congress

Ford Motor Company’s US hybrid sales for the first nine months of 2009 are 73% higher than the same period in 2008, fueled by the introduction of hybrid versions of the 2010 Ford Fusion and Mercury Milan, which went on sale in March 2009. Earlier post.). David Finnegan, Ford hybrid marketing manager. of the total.

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UCS Hybrid ScoreCard Dings Automakers for Forced Features in Hybrid Offerings

Green Car Congress

Car buyers shouldn’t be forced to buy high-end bells and whistles when fuel economy and reducing emissions are their top priority. The Honda Civic Hybrid, Mercury Milan Hybrid and Ford Fusion Hybrid tied for second with an identical environmental score of 7.8. Hybrids don’t have to be luxury vehicles.

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