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Ford Terminates Mercury Brand, Expands Lincoln Lineup with Focus on Fuel Efficiency

Green Car Congress

end production of Mercury vehicles in the fourth quarter of this year to fully devote its financial, product development, production and marketing, sales and service resources toward further growing its core Ford brand while enhancing the Lincoln brand. Of Ford Motor Company’s 16% market share in the US, Mercury accounts for 0.8

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Ford Augments MyFord Touch System to Coach Drivers on Fuel Economy Performance

Green Car Congress

MyFord Touch map-based navigation offers an Eco-Route option, which instantly calculates the most fuel-efficient route for the driver. Ford testing shows Eco-Route can help achieve fuel economy gains of up to 15%. Instant fuel economy reading from MyFord Touch. Instant fuel economy reading from MyFord Touch.

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EPA 2010 Annual Fuel Economy Guide Now Available

Green Car Congress

The US Environmental Protection Agency and the Department of Energy today released the 2010 Fuel Economy Guide, which gives consumers information about estimated fuel costs and mileage standards for model year 2010 vehicles. For MY 2010, the Prius is the top fuel economy leader , with EPA ratings of 51/48 mpg city/highway.

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Fords US Hybrid Sales Up 73% for First 9 Months of 2009; Total US Hybrid Sales Down 14% for Same Period

Green Car Congress

Ford Motor Company’s US hybrid sales for the first nine months of 2009 are 73% higher than the same period in 2008, fueled by the introduction of hybrid versions of the 2010 Ford Fusion and Mercury Milan, which went on sale in March 2009. Hybrid customers increasingly are considering Ford. Earlier post.).

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UCS Hybrid ScoreCard Dings Automakers for Forced Features in Hybrid Offerings

Green Car Congress

Hybrids don’t have to be luxury vehicles. Car buyers shouldn’t be forced to buy high-end bells and whistles when fuel economy and reducing emissions are their top priority. But both models come with forced features that cost nearly as much as their hybrid drivetrains.

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Ford Introduces 2011 Lincoln MKZ Hybrid; Projected 41 mpg City

Green Car Congress

The 2011 Lincoln MKZ Hybrid. Ford’s Lincoln brand revealed its first hybrid—the new mid-size 2011 Lincoln MKZ Hybrid—during the press preview to the New York International Auto Show. Lincoln’s premium hybrid is expected to deliver at least 41 mpg US (5.7 Lincoln MKZ Hybrid. Click to enlarge. Earlier post.)

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Reported US Hybrid Sales Up 42% in December, Down 7.5% for CY 2009; New Vehicle Market Share of 2.8% for CY 2009

Green Car Congress

Top: Reported sales of US hybrids in 2009 resulted in a 2.8% Bottom left: relative new vehicle share of hybrid and non-hybrid vehicles. Bottom right: Unit sales of hybrid and non-hybrid vehicles. Monthly reported hybrid sales. Toyota reported December sales of sales of 17,964 hybrid vehicles, up 47.2%

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