UC Davis ITS study suggests hastening consumer adoption of plug-ins will require innovation on the sales side
Green Car Congress
OCTOBER 12, 2014
It did not include CODA and Fisker nor models introduced after the survey period such as the Chevy Spark; Fiat 500e; BMW i3 and i8, or the Cadillac ELR. The magnitude of these disparities is extraordinary by industry standards and indicate the problem is likely systemic. In contrast, buyers ranked Tesla much more favorably.
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