Volvo flexes its pricing power for EVs with the EX30 rolling out for $35,000
Baua Electric
JANUARY 17, 2024
With “tremendous growth” expected for its EVs, Volvo CEO Jim Rowan says the brand is outpacing rivals. Rowan claims Volvo has “much more pricing power” as it rolls out its cheapest EV so far, the EX30, starting at $35,000. After selling a record 113,419 EVs in 2023 (+70% YOY), Volvo expects to build on its momentum this year.
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