Polk: 35% of hybrid owners buying hybrids again
Green Car Congress
APRIL 9, 2012
While the selection of hybrid models in the US has more than doubled since 2007, only 35% of hybrid vehicle owners choose to purchase a hybrid again when returning to market in 2011, according to recent analysis by Polk. As an example, the Honda Civic is the second most cross-shopped vehicle among both Toyota Prius and Honda Insight shoppers.
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