CARB research seminar on new car buyers’ valuation of ZEVs
Green Car Congress
APRIL 7, 2016
After answering survey questions about their awareness, knowledge, experience, and consideration of these technologies, respondents were asked to design a plausible next new vehicle. Among new car buying households not designing ZEVs, follow-up interviews revealed a litany of questions and concerns affecting how they value ZEVs.
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