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Ford Terminates Mercury Brand, Expands Lincoln Lineup with Focus on Fuel Efficiency

Green Car Congress

end production of Mercury vehicles in the fourth quarter of this year to fully devote its financial, product development, production and marketing, sales and service resources toward further growing its core Ford brand while enhancing the Lincoln brand. Of Ford Motor Company’s 16% market share in the US, Mercury accounts for 0.8

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Reported US Hybrid Sales Up 42% in December, Down 7.5% for CY 2009; New Vehicle Market Share of 2.8% for CY 2009

Green Car Congress

Top: Reported sales of US hybrids in 2009 resulted in a 2.8% Bottom right: Unit sales of hybrid and non-hybrid vehicles. Reported sales of hybrids in the US rose 42% in December 2009 year-on-year to 25,167 units; sales for the year decreased 7.5% Overall, light duty vehicle sales rose 15.1% of all GS sales.

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Cash for Clunkers Buoys US Auto Sales; Hybrid Sales Up 31.8% for Monthly New Vehicle Share of 3.55%

Green Car Congress

Buoyed by the US government’s CARS (“Cash for Clunkers”) program, US auto sales slowed their decline in the US in July, dropping on 12.1% Passenger car sales dropped 10.6% to 554, 527 units, while light truck sales dropped 14.1% Hybrids had an especially good month, with reported sales jumping 31.8% Click to enlarge.

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US LDV Sales Down 34.4% in April; Hybrid Sales Down 45.5%

Green Car Congress

Reported US sales of light-duty vehicles in April dropped 34.4% Sales of passenger cars dropped 34.2% to 432,939 units, while sales of light trucks dropped 34.5% Combined reported US hybrid sales (from Toyota, Honda, Ford, GM and Nissan) in April totalled 21,735 units, a 45.5% Sales of cars were down 28.8%

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US LDV Sales Fall 37.1% in January; January SAAR Below 10 Million

Green Car Congress

Sales of light-duty vehicles (LDV) in the US continued their descent in January, dropping 37.1% Actual sales in 2008 were 13.2 Year-on-year sales of passenger cars dropped 36.3% to 315,863 units in January, while sales of light trucks dropped 37.8% All percentages here are by volume, not by adjusted day sales rate.

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US LDV Sales Dropped 36.8% in March 2009; March SAAR Up Slightly to 9.86M Units

Green Car Congress

Sales of light-duty vehicles in the US dropped 36.8% Sales of passenger cars dropped 34.6% to 444,892 units, while sales of light-duty trucks dropped 39.0% March 2009 had 25 sales days compared to 26 in March 2008; all figures here reflect changes in actual volume, rather than adjusted day selling rate. Click to enlarge.

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Honda launches new “Green Path” initiatives for manufacturing and operations; new $210M paint line at Marysville with new 4C2B process

Green Car Congress

metals such as mercury, cadmium, lead and hexavalent chrome) that pose a known threat to health or the environment. To continue to decrease CO 2 emissions from the transportation of vehicles from its plants to dealers. To expand the involvement of US Honda and Acura dealers in its “Green Dealer” program. Click to enlarge.

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