Nissan Is Bleeding Market Share And Dealer Profitability
The Truth About Cars
AUGUST 14, 2024
Image: Nissan Nissan dealers in the United States are living through a traumatic experience. Profitability has plummeted to its worst in 15 years, leaving almost 40% of Nissan's 1,071 dealers hemorrhaging money. With market share dwindling to 5.8%–down percent in 2023; the dealers think those figures are aspirational.
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