Nissan announces new strategy for customer ownership experience; leveraging connected car, big data, and personalization
Green Car Congress
NOVEMBER 29, 2016
The company anticipates that, as a result, connected car services and greater choice in accessories and personalization will increasingly drive growth in its aftersales business, anticipated to contribute 25% of aftersales revenue by 2022. The ultimate goal is hyper-personalization.” —Kent O’Hara. —Kent O’Hara.
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