Report: Ford Vows Better Dealer Engagement, NADA Attendees Vexed
The Truth About Cars
FEBRUARY 8, 2024
Last week, Ford CEO Jim Farley asked a group of dealers for some open and honest feedback while promising to spend the next few weeks visiting showrooms. However, the latest from the North American Dealers Association (NADA) meeting makes it sound like the relationship may still be dicey. This isn’t exclusively a Ford problem, however.
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