UC Davis ITS study suggests hastening consumer adoption of plug-ins will require innovation on the sales side
Green Car Congress
OCTOBER 12, 2014
A study by researchers at the Institute of Transportation Studies, UC Davis finds that buyers of plug-in vehicles (PEVs) are substantially less satisfied with the dealer purchase experience than buyers of conventional vehicles—with the notable exception of Tesla buyers. In some cases, dealers outright discouraged PEV purchases.
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