Ford asks suppliers for ideas to cut EV costs in an all-win-or-lose push for profitability
Baua Electric
MAY 16, 2024
In a new memo, Ford asked suppliers about ideas to cut EV costs after its Model e unit continued to bleed billions in Q1. Like many rivals, Ford introduced significant price reductions to keep up with Tesla’s price cuts. For example, after dropping Mustang Mach-E prices 17% earlier this year, volume shot up by 141%.
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