The Rise and Fall of 3M’s Floppy Disk
Cars That Think
APRIL 2, 2024
BASF, a German chemical manufacturer, has a somewhat similar corporate history and logo design to fellow thick-Helvetica enthusiast 3M. One strange element of the Tartan track story is the fact that the original formulation used mercury, making it much more dangerous than it needed to be. based on Pfluemer’s magnetic-tape invention.
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