The Rise and Fall of 3M’s Floppy Disk
Cars That Think
APRIL 2, 2024
BASF, a German chemical manufacturer, has a somewhat similar corporate history and logo design to fellow thick-Helvetica enthusiast 3M. They were “homegrown” businesses—largely created within 3M and commercialized and built with the energy of many internal sponsors and champions. based on Pfluemer’s magnetic-tape invention.
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