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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

Ford has just announced that its electric F-150 pickup will be called “Lightning,” bringing back a moniker that was applied to high performance F-150 versions in the past, but keeping the electric version within its best-selling brand. An EV appears in a sub-brand, but not really part of it. Create a New Model.

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Chrysler's first electric car to be two-seat sports car - Apr. 15, 2009

Tony Karrer Delicious EVdriven

0:00 / 4:40 Battery power for Chrysler The Circuit will be a purely plug-in car - there will be no gas tank or gasoline engine at all - with an expected range of 150 to 200 miles on a full charge. Corporate Average Fuel Economy (CAFE) rules are, as the name implies, based on an average fuel economy of all the vehicles a manufacturer sells.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Several after-market companies have done PHEV conversions of the Ford Escape hybrid and one has done a retrofit of the F-150 pickup -- see Where PHEVs Are and ICE-Conversions.) General Motors Chevy Volt series PHEV, which it calls "extended range electric vehicle" (EREV), part of "E-Flex" multi-fuel platform.

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