GfK says Gen Y buyers will be critical for connected car industry; suggests leveraging car-sharing
Green Car Congress
JANUARY 6, 2015
Although Gen Y buyers are not yet very active in the new car market, global market research firm GfK suggests their preferences will be critical for the future of the connected car industry. GfK ran a 6-country study looking at which features of connected cars (such as entertainment, safety, behavioral tracking etc.)
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