BMW’s iVision Dee Brings Sci-Fi to the Driveway
Cars That Think
JANUARY 9, 2023
Before I met BMW’s iVision Dee at a press preview event in Germany— prior to a public reveal at CES in Las Vegas last week—I’d never seen a car blush, let alone had one make me blush. The “Dee” in this radical concept sedan stands for “Digital Emotional Experience.” That includes its eponymous, sultry-voiced virtual assistant.
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