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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

Ignoring the briefly popular commercial electrics around at the turn of the last century, EVs have been experimental concepts or limited edition runs until relatively recently. During this same time GM created Saturn , a totally new brand, which arrived in 1990 with its own showrooms, advertising and vehicles. Sub-brand, the ID.4

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

This is from "Commercializing Plug-In Hybrids" (pdf), the current CalCars 24-slide presentation about PHEVs available along with other documents at CalCars Downloads. Fisker $80,000 Karma series luxury 50-mile range series PHEV, S Sunset convertible version.Partnering with Quantum Technologies. Plans Saturn Vue PHEV-10.

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