Here’s why Toyota is nixing Prime badge for PHEVs
Baua Electric
SEPTEMBER 26, 2024
The automaker announced on Thursday that it will no longer use its “Prime” badge for PHEVs starting with the 2025 model year. According to Toyota, this is not an effort to realign the RAV4 Prime or its plug-in hybrids in general but to get them on the same ground with other PHEVs. “The With Prime gone, are Toyota PHEVs still premium?
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