J.D. Power: growing usage of safety technologies in new vehicles contributes to increasing vehicle appeal
Green Car Congress
JULY 24, 2015
For example, respondents in that study indicate a willingness to pay a market price of $750, on average, for blind-spot detection and prevention systems. Porsche is followed in the rankings by Jaguar (855), BMW (854), Mercedes-Benz (853) and Audi (852). APEAL gap narrows between premium and non-premium brands. It complements the J.D.
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