Here’s why Toyota is nixing Prime badge for PHEVs
Baua Electric
SEPTEMBER 26, 2024
As it ushers out the RAV4 Prime and Prius Prime, it will replace them with the 2025 Toyota RAV4 Plug-In Hybrid and 2025 Toyota Prius Plug-In Hybrid, both also detailed today with pricing, specs, and details otherwise mostly carried over. With Prime gone, are Toyota PHEVs still premium?
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