Abandoned History: Oldsmobile's Guidestar Navigation System and Other Cartography (Part VI)
The Truth About Cars
DECEMBER 20, 2023
Sacrificing much, GM spent billions and billions of 1980s dollars on technology and engineering entities at the behest of CEO Roger Smith, who wanted to transform The General into a company more resembling a conglomerate like GE. Notably, the Avis partnership was not directly with GM this time but negotiated through Zexel.
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