BMW 1 series is going electric as an affordable EV for younger buyers
Baua Electric
JUNE 20, 2024
BMW’s compact class is going electric. Head of product and brand management, Bernd Koerber, told AutoCar that BMW wants to “connect with the younger generation” and expand in all markets. “Of Koerber said that with the A-Class out, an electric 1 series could take market share.
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