Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
Before EVs and hybrids, Toyota created what’s become a very well-known and important brand— Lexus. Lexus did the trick. Next up will be the ID.Buzz electric minivan. Not easy or cheap, but it has worked so far. Create a Sub-brand. America doesn’t get the ID.3, 3, but has just received its first member of the ID.
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