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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

This marketing choice by Ford is either a very bad idea (brand dilution) or a genius plan to move the pony car into the modern era. It also toyed with the idea of presenting Prius as a sub-brand at the point it had four different models, but dropped it. Next up will be the ID.Buzz electric minivan. I’m hoping for the latter.

Market 69
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Dodge Circuit EV First Drive: electric car makes grand promises on Earth Day

Tony Karrer Delicious EVdriven

Thankfully, since parts of the powertrain in the Circuit are also used in other Chrysler ENVI vehicles - like the all-electric USPS minivan that was unveiled earlier today - work that is done on one model can be applied to others. I also think it will be cheap, which is why I think someone will buy the group. No coasting available.