Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
These European designs are perfectly good EVs, although their limited battery range and high price compared to the gasoline versions are major drawbacks. This marketing choice by Ford is either a very bad idea (brand dilution) or a genius plan to move the pony car into the modern era. Next up will be the ID.Buzz electric minivan.
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