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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

I’ve always wondered how Harley would market its silent motorcycles. But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. Five Ways To Market EVs. Without being exhaustive, let’s take a look at some examples. Not an H or D in sight.

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When They Electrified Christmas

Cars That Think

Whether for religious or secular celebrations, the variety and functionality of lights have exploded in recent years, abetted by cheap and colorful LEDs and compact electronics. Homeowners can illuminate the eaves with iridescent icicles, shroud their shrubs with twinkling mesh nets, or mount massive menorahs on their minivans.

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