Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
For our discussion, Saturn dealers were the delivery and service point for GM’s aborted first electric car, the EV1. Next up will be the ID.Buzz electric minivan. Not easy or cheap, but it has worked so far. They’ll never be marketed like refrigerators or water heaters. America doesn’t get the ID.3, Sub-brand, the ID.4
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