Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
Geo renamed the Nova as the Geo Prizm and added other models jointly produced with Isuzu and Suzuki in North America and Japan, but separated them from its “American” cars. Brilliant advertising, ordinary vehicles and lack of corporate support and fresh product killed the brand, but it taught GM a lot. America doesn’t get the ID.3,
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