Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
LiveWire motorcycles are not really Harleys, the thought goes, although they will share engineering, production facilities, a supply chain and global logistics. All of this made me think about of the differences in the way companies are introducing EVs into their product portfolios. The LiveWire at launch was a Harley. Fine with me.
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