Grist Writer Gets the URGE2 Electrify
Plugs and Cars
JANUARY 16, 2007
Everything from light bulbs to organic food, to flex-fuel cars to a carbon freeze tax—no, make that a cap-and-trade program—clamors for attention. I hereby propose just such an overarching message, a mere five words long: Use renewably generated electricity, efficiently, or URGE². Everyone is paying attention to green.
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