Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
2,500 on a car with a base of $25,000) for a vehicle with green technology—all other things being equal. The role of emotion in buying cars. Edwards believes that while consumers move up the tree into areas like freedom and esteem they always maintain a strong connection to the security foundation.
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