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He shared research that “ People assume a quieter minivan is a safer minivan. Gasoline may cost between $3-$5 while you own this vehicle. In other vehicles that lack the Prius’ unique selling points, i.e. the Camryhybrid, Toyota has struggled more with sales. How do you make a vehicle more quiet?
What they got wrong was assuming that all of those vehicles would run on battery power alone, with gasoline-electric hybrid technology bound for the technological scrap heap. Those numbers are a disappointment to automakers and regulators, who have looked to PHEVs as a bridge technology between gasoline vehicles and pure EVs.
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