JD Power 2012 APEAL highlights ongoing downsizing trend for new car buyers in US; increasing satisfaction with smaller vehicles
Green Car Congress
JULY 26, 2012
purchased a new vehicle in a smaller segment than the vehicle they replaced. In contrast, only 13% of buyers upsized, while 60% purchased a new vehicle in the same segment as their previous vehicle. Vehicle owners who down are finding that they are actually upgrading when they buy a new vehicle. Power and Associates.
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