Polk: 35% of hybrid owners buying hybrids again
Green Car Congress
APRIL 9, 2012
The repurchase rates of hybrid vehicles are an indication that consumers are continuing to seek alternative solutions to high fuel prices. Polk’s research also indicates that volatility in fuel prices between 2008 and 2011, which ranged from just under $2.00/gallon —Brad Smith, director of Polk’s Loyalty Management Practice.
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