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Ford drastically cuts workforce at F-150 Lightning EV plant amid ‘much slower’ demand

Baua Electric

Ford is drastically cutting its workforce at the facility where the F-150 Lightning is built, with demand “much slower” than expected. Ford cutting F-150 Lightning workforce Ford initially announced the reduction in January, citing “slower than expected” demand. The base Pro trim, starts at $54,995 with 240 miles range.

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Ford is building a low-cost EV platform with some of the ‘best EV engineers’ to rival Tesla

Baua Electric

Ford (F) assembled a “super-talented skunk works team” to build a low-cost EV platform. Ford is “secretly” developing a low-cost EV platform Following Tuesday’s Q4 and full-year 2023 earnings results, Farley explained that Ford is adjusting its capital while switching gears to focus on smaller EVs.

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Ford plans affordable small electric pickup and SUV, starting around $25,000

Baua Electric

Amid a flood of new competition, Ford is shifting plans to build more affordable electric vehicles. Ford is developing a new low-cost EV platform to power a small electric pickup and SUV, with starting prices around $25,000. It will rival the low-cost EV Tesla is working on.

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Ford plans new electric pickup and SUV, starting around $25k – Charged EVs

Baua Electric

The higher purchase prices of EVs now represent the number-one obstacle to mass adoption. Automakers have figured this out (some a bit later than others), and are adjusting their strategies to bring more low-priced EVs to market. The platform will feature low-cost LFP batteries, and the first model is expected to launch in 2026.

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Ford shifts focus by racing Tesla to $25k compact EV: report

Teslarati

Ford is planning to delay some electric vehicle plans in favor of a lineup of small, compact $25,000 EVs that could launch shortly after Tesla launches a car at the same price point, a new report says. During its most recent earnings call, the company said it would slow down production of some of its EVs, including the F-150 Lightning.

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Ford’s love affair with EVs ends as profitability and consumer trends take focus

Teslarati

“We’re committed to creating long-term value by building a competitive and profitable business,” Ford’s Vice Chair and CFO John Lawler said. The company will no longer build these models, it said. Focus on Commercial EVs Ford will still be building EVs, but its entire game plan will be shifting significantly.

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Ford hints at an Escape-sized electric SUV with the interior space of an Explorer

Baua Electric

The American automaker cut production of its all-electric F-150 Lightning and Mustang Mach-E in recent months. Lawler said the new EV platform will enable multiple low-cost “top hats” or body designs. Ford’s CFO reiterated that the ultimate competition is low-cost EVs from China and Tesla.

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