Driving Dystopia: BMW Sneaks Subscription Services Back Into Vehicles
The Truth About Cars
JULY 23, 2024
To be clear, BMW (like a lot of automakers) will already allow customers to purchase upgrades to the vehicle using its connectivity features. BMW has decided that it’s more cost effective to build cars with more features installed and then try to bill customers that want to unlock them. That said, we shouldn’t fixate singularly on BMW.
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