Green Car Congress

NOVEMBER 3, 2017

In a new report (its fourth on electric car adoption) the Boston Consulting Group forecasts that a combination of hybrid and fully electric powertrains will cut the global market share of pure internal combustion engines (ICEs) by about 50% by 2030. The low cost of gasoline in the US will yield similar results.

Boston Consulting Group 199

Boston Consulting Group Hybrid Market Global 199

Baua Electric

APRIL 5, 2024

Hyundai Motor Group, including Kia, is using affordability to gain market share in the US. With low-cost electric cars, Hyundai Motor , along with Kia, surged past American automakers Ford and GM in the US EV market in the first three months of 2024. Tesla’s Model 3 was the next closest to hitting the mark.

Affordable 52

Affordable Kia Hyundai Boston Consulting Group 52

Baua Electric

MARCH 20, 2024

Hyundai IONIQ 6 checks all the boxes as an affordable EV Hyundai introduced the IONIQ 6 electric sedan in South Korea in late 2022, with sales kicking off in the US in March 2023. Source: Boston Consulting Group) BCG research found that 70% of US consumers are considering buying an EV.

Affordable 52

Affordable Boston Consulting Group Price Range 52

Baua Electric

JUNE 24, 2024

In the US, Hyundai shattered its sales record for the third year in a row. Hyundai already sold nearly 15,000 IONIQ 5 models (+43% YOY) through the first five months of 2024 after setting a new monthly sales record in May. The EV3 is the first of Kia’s new low-cost electric car line-up priced from $30,000 to $50,000.

Kia 52

Kia Hyundai Affordable Boston Consulting Group 52