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Hyundai and Kia are gaining a competitive edge ahead of the affordable EV offensive

Baua Electric

JUNE 24, 2024

The tailwind comes as the South Korean automakers are launching affordable EVs in key global markets, including the US. Strong demand in the US, Europe, and India fueled the growth. The EV3 is the first of Kia’s new low-cost electric car line-up priced from $30,000 to $50,000. trillion) in profits last year.

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Kia Hyundai Affordable Boston Consulting Group 52
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BCG forecasts electrified vehicles to take half of global auto market by 2030; hybrids to dominate

Green Car Congress

NOVEMBER 3, 2017

In a new report (its fourth on electric car adoption) the Boston Consulting Group forecasts that a combination of hybrid and fully electric powertrains will cut the global market share of pure internal combustion engines (ICEs) by about 50% by 2030. The low cost of gasoline in the US will yield similar results.

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Boston Consulting Group Hybrid Market Global 199
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